The signage leads the way to the Weissenhof Museum from its external office spaces up the road. It informs visitors and passers-by about the distance to the museum in various measures, from common units of measure to rather ironic and poetic ones, some of them with local references, e.g. as far as the height of Stuttgart’s iconic TV tower or 2,5 crossings of river Neckar. (Stefanie Schwarz & Dirk Wachowiak, 2018)